Save Siargao is multifaceted but challenging to categorize. The strategy we developed was to convey its mission in clear, impactful terms. Share true stories that inspire action and create change 'for a better island'.

Inspired by the island's rhythmic waves, the logo reflects the dedication to preserving Siargao's beauty. With natural hues that reflect the movement's values, it all comes together to tell a clear story. A fresh, easy-to-read typography to share the message with optimism and a sense of urgency. Every part of the design highlights how important it is to protect this island and create a sustainable future.

The island's surge in tourism and development has brought with it a wave of environmental and social challenges that require our attention. The goal? Refocus on the urgent issues the community faces, inspire action, and effectively get the message across to both local and global audiences.

The initiative ignited a groundswell of international and national support on the programs, marking a successful outreach. Community involvement soared, showing the power of local engagement in driving change. The initiative not only surpassed its fundraising goals through merchandise and generous donations, but it also solidified an unwavering commitment to conservation.

A massive thank you to the amazing team on the ground, from Founder Wang Borja, to photographers Robiou du Pont, Gabby, Carlo Avilo and Janos Andanar. Architect Monika Rivilla for the rebuild project and the partners of the programs that successfully launched.